Privacy Policy — ee777 Pakistan

1. Introduction

This Privacy Policy ("Policy") sets out the basis on which ee777 ("ee777", "we", "us", "our") collects, processes, stores, and shares personal data relating to individuals ("you", "Player", "User") who access or use the ee777 online casino and sports betting platform, including through the ee777 website at ee777.bio and any associated mobile or browser-based applications.

ee777 is committed to protecting the privacy and personal data of all players, with particular regard to the standards applicable under the terms of its international gaming licence and broadly recognised data protection principles. Our practices are consistent with internationally accepted data protection frameworks, including the principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.

By registering an account with ee777, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside the ee777 Terms & Conditions, which govern the overall terms of your use of the Platform. If you do not agree with the terms of this Policy, you must not use the ee777 Platform.

2. Data Controller

ee777 is the data controller responsible for the personal data collected through the ee777 Platform. As data controller, ee777 determines the purposes for which and the means by which your personal data is processed.

ee777 operates under an international gaming licence. Where required by the terms of that licence, ee777 may also act as a data processor on behalf of its licensing authority in respect of player identity and transaction data submitted for regulatory compliance purposes.

All enquiries regarding data protection, privacy rights, or this Policy may be directed to the ee777 Data Protection contact at: [email protected]

3. Personal Data We Collect

ee777 collects only the personal data that is necessary for the purposes described in this Policy. The categories of personal data we collect include:

4. How We Collect Your Data

ee777 collects personal data through the following channels:

• Directly from you: when you register an account, complete KYC verification, make a deposit or withdrawal request, contact support, or update your account settings.
• Automatically: through cookies, server logs, and similar tracking technologies when you access and navigate the ee777 Platform. See Section 11 for full details on cookies.
• From third-party verification providers: ee777 may receive identity verification results, address confirmation data, or fraud risk signals from third-party KYC and anti-money laundering service providers engaged to assist with regulatory compliance.
• From payment processors: when a PKR transaction is initiated via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or USDT TRC20, transaction confirmation data is received from the relevant payment gateway.
• From our licensing authority: where regulatory obligations require the exchange of player data between ee777 and its gaming licence authority, data may flow in both directions as required by law.

5. Why We Use Your Data

ee777 uses your personal data only for clearly defined and legitimate purposes. The table below sets out the primary purposes for which we process player data:

ee777 does not use personal data for automated decision-making that produces legal or similarly significant effects on players without human oversight, except where required by regulatory anti-money laundering or fraud prevention obligations.

6. Legal Basis for Processing

For each processing purpose described in Section 5, ee777 relies on one or more of the following legal bases:

• Contractual necessity: Processing required to perform the contract between ee777 and you — including account management, transaction processing, and support — is carried out on the basis that it is necessary to fulfil our contractual obligations to you as a Platform user.
• Legal obligation: Processing required to comply with applicable laws and regulatory requirements — including KYC identity verification, age verification (21+), anti-money laundering monitoring, and regulatory reporting — is carried out on the basis of legal obligation.
• Legitimate interests: Processing carried out for fraud prevention, platform security, responsible gaming monitoring, and anonymised analytics is based on ee777's legitimate interests in operating a secure and compliant platform, provided that those interests are not overridden by your fundamental rights.
• Consent: Where ee777 sends you marketing communications or uses non-essential cookies, this is done only on the basis of your explicit opt-in consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

7. Data Sharing & Third Parties

ee777 does not sell, rent, or trade your personal data to third parties for commercial purposes. We share personal data only where it is necessary to operate the Platform, fulfil legal obligations, or protect the security of our players and the Platform itself. The categories of third parties with whom we may share data include:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT TRC20 gateway providers receive the transaction data necessary to execute your PKR deposits and withdrawals. These providers operate under their own applicable data protection frameworks.
• KYC and identity verification providers: Third-party providers engaged to assist with identity verification, document authentication, and sanctions screening receive the identity and verification data necessary to complete these checks.
• Anti-money laundering compliance tools: Transaction monitoring platforms engaged to assist ee777 in meeting its AML obligations may process financial and identity data under strict data processing agreements.
• Gaming licence authority: ee777's licensing authority may require the submission of specific player data — including identity records, transaction histories, and responsible gaming reports — as a condition of the gaming licence. Such sharing is carried out as a legal obligation.
• Technology and infrastructure providers: Cloud hosting, cybersecurity, and platform technology partners may process technical and operational data in the course of providing their services to ee777, under binding contractual data protection obligations.
• Law enforcement and regulatory authorities: Where required by law or a lawful order, ee777 will disclose personal data to law enforcement agencies, financial intelligence units, or other regulatory bodies without prior notice to the affected player.

8. International Data Transfers

As an internationally licensed platform serving Pakistani players, ee777 may transfer personal data to jurisdictions outside Pakistan in the course of operating the Platform. Such transfers may occur in connection with our licensing authority, technology infrastructure providers, or KYC service providers located in other countries.

Where personal data is transferred internationally, ee777 ensures that appropriate safeguards are in place. These safeguards include contractual data protection clauses, binding corporate rules where applicable, and verification that the recipient jurisdiction or entity provides an adequate level of data protection consistent with the principles in this Policy.

If you have questions about the specific safeguards applied to any international transfer of your data, please contact ee777 support through your account dashboard.

9. Data Retention

ee777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention periods apply:

• Active account data: Retained for the full duration of your active ee777 account relationship, plus a minimum of five (5) years following account closure, to meet anti-money laundering and gaming licence record-keeping requirements.
• KYC and identity verification documents: Retained for a minimum of five (5) years from the date of verification, or longer if required by the applicable regulatory framework.
• Transaction records: PKR deposit and withdrawal records, game wager histories, and bonus transaction records are retained for a minimum of five (5) years from the date of each transaction.
• Support communications: Live chat transcripts and email communications with ee777 support are retained for three (3) years from the date of the communication, or longer where the communication relates to an open dispute or investigation.
• Marketing data: Where you have provided consent to receive marketing communications, your contact data is retained for marketing purposes until you withdraw consent or for a maximum of two (2) years following your last interaction with ee777 marketing, whichever is earlier.
• Technical and usage data: Aggregated and anonymised usage and technical data may be retained indefinitely for platform analytics purposes, as anonymised data does not constitute personal data.

Following the expiry of the applicable retention period, ee777 will securely delete or anonymise your personal data in accordance with our internal data disposal procedures.

10. Security Measures

ee777 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security measures include:

• TLS encryption: All data transmitted between your device and the ee777 Platform is encrypted using Transport Layer Security (TLS) protocols.
• Encrypted data storage: Sensitive personal data — including identity documents and financial account details — is stored in encrypted form at rest using AES-256 or equivalent encryption standards.
• Access controls: Access to personal data within ee777 is restricted on a strict need-to-know basis. Internal access is governed by role-based access controls and comprehensive access logging.
• Two-factor authentication: ee777 supports two-factor authentication (2FA) for player account access. Players are strongly encouraged to enable 2FA from their account security settings.
• Security monitoring: ee777 operates continuous monitoring of Platform infrastructure for intrusion attempts, unusual access patterns, and potential security incidents.
• Incident response: In the event of a confirmed personal data breach that poses a risk to affected players, ee777 will notify affected players and the relevant regulatory authority within the timeframes required by applicable law.

While ee777 takes all reasonable precautions to protect your data, no internet-based system can be guaranteed completely secure. You are responsible for maintaining the security of your own account credentials and for notifying ee777 immediately if you suspect unauthorised access to your account.

11. Cookies & Tracking Technologies

ee777 uses cookies and similar tracking technologies to operate the Platform, remember your preferences, maintain your login session, and collect aggregated usage data for platform improvement purposes. The categories of cookies used on ee777 are as follows:

• Strictly necessary cookies: These cookies are essential for the operation of the ee777 Platform, including maintaining your logged-in session, processing transactions, and applying your security settings. These cookies cannot be disabled without affecting Platform functionality.
• Functional cookies: These cookies remember your language preference, display settings, and responsible gaming limits so that your preferences are maintained across sessions.
• Analytics cookies: With your consent, ee777 uses anonymised analytics cookies to understand how players navigate the Platform, which features are most used, and where technical issues arise. This data is aggregated and does not identify individual players.
• Marketing cookies: With your explicit consent, ee777 may use cookies to deliver personalised promotional content within the Platform based on your gaming preferences and activity history.

You can manage your cookie preferences at any time through the cookie settings panel accessible from the footer of the ee777 Platform. Withdrawing consent for non-essential cookies will not affect your ability to use the core Platform features.

12. Your Data Rights

As a player on the ee777 Platform, you hold the following rights in respect of your personal data. These rights may be exercised by contacting ee777 support via live chat from inside your account dashboard or by email to [email protected]:

• Right of access: You have the right to request a copy of the personal data ee777 holds about you, along with information about how it is used and with whom it is shared.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data held by ee777. Some corrections may require re-submission of supporting documentation.
• Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to ee777's legal and regulatory retention obligations.
• Right to restriction: You have the right to request that ee777 restricts the processing of your personal data in certain circumstances, for example where you contest the accuracy of the data or object to its processing.
• Right to data portability: Where processing is based on your consent or on contractual necessity, you have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format.
• Right to object: You have the right to object to processing carried out on the basis of ee777's legitimate interests. Where the objection relates to direct marketing, ee777 will cease processing your data for that purpose immediately upon receipt of the objection.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

ee777 will respond to all data rights requests within thirty (30) calendar days of receipt. In cases of complexity or high volume, this period may be extended by a further sixty (60) days with prior notification to you. Requests may be subject to identity verification before ee777 can action them.

13. Minors

The ee777 Platform is strictly for individuals aged 21 years and above. ee777 does not knowingly collect, process, or retain personal data relating to individuals under the age of 21. All account registrations require confirmation of age and are subject to KYC verification using CNIC or passport documentation.

If ee777 becomes aware that personal data has been collected from an individual under the age of 21, the account will be immediately suspended, all personal data relating to that individual will be securely deleted to the extent permitted by regulatory obligations, and the matter will be reported to the relevant regulatory authority where required.

If you believe that an individual under the age of 21 has registered an account on ee777, please notify us immediately via live chat support or by email to [email protected].

14. Changes to This Policy

ee777 reserves the right to update or amend this Privacy Policy at any time. The current version of the Policy, together with its effective date, will always be published on this page. Where changes to the Policy are material — for example, where a new category of data is collected or a new processing purpose is introduced — ee777 will notify active players by email or through a prominent in-platform notice prior to the changes taking effect.

Your continued use of the ee777 Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated Policy. If you do not accept the revised Policy, you must cease using the Platform and may request account closure. All data collected prior to the effective date of the revised Policy will continue to be processed under the terms that applied at the time of collection.

15. Contact & Data Protection Enquiries

All privacy-related enquiries, data rights requests, and concerns about ee777's data handling practices should be directed to the ee777 data protection contact using the following channels:

• Live chat: Available 24/7 in Urdu and English from inside your ee777 account dashboard — the fastest way to reach a support agent for urgent data concerns.
• Email: [email protected] — for formal data rights requests and written enquiries. ee777 aims to respond within two (2) business days.

When submitting a data rights request, please include your registered ee777 account email address, a description of the specific right you wish to exercise, and any relevant context to help us process your request efficiently. Identity verification may be required before the request can be actioned.